THE 20' LONG BOI
VIRAL SOCIAL MEDIA STUNT | CLIENT: SLIM JIM
AGENCY: BIOS / 180NY
PRODUCTION CO: TBWA/REDSLASH
To launch the Long Boi Gang Slim Jim, we created the largest Slim Jim of all time, The Longest Boi.
This interactive campaign took new York City by surprise, and was featured on @subwaycreatures.
We used the launch as a way to create content for Slim Jim's online community, the Long Boi Gang.