The 20' Long Slim Jim | Slim Jim
Creative Director, Writer, Content Director


To launch the Long Boi Gang Slim Jim, we created the largest Slim Jim of all time, The Longest Boi.


This interactive campaign took new York City by surprise, and was featured on @subwaycreatures. 


We used the launch as a way to create content for Slim Jim's online community, the Long Boi Gang.