"The Longest Boi" | SLIM JIM

CREDIT: Creative Director

AGENCY: BIOS

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INFO: To launch the Long Boi Gang Slim Jim, we created the largest Slim Jim of all time, The Longest Boi. This interactive campaign took new York City by surprise, and was featured on @subwaycreatures. We used the launch as a way to create content for Slim Jim's online community, the Long Boi Gang.

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