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CLIENT: SLIM JIM
PRODUCTION CO: TBWA\REDSLASH
To launch Slim Jim's apparel collab with Tipsy Elves, worked with Instagram's top Slimfluencers to create a social campaign, lookbook and lifestyle film, "Memebeast".
The project was promoted across @slimjim and @tipsyelves social channels, driving to a custom microsite featuring the limited edition gear, and Slim Jim snacks. Photos were used on Tipsy Elves online store to promote the campaign. Needless to say, the dedicated Long Boi Gang members were hyped.
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