It was the middle of the COVID era and TD Bank wanted a way to encourage their customers to shop locally and support small businesses. 

 

So we asked, what would it look like to have a masked Santa shopping at his favorite local stores in Brooklyn this year?

 

The campaign came to life in a series of films, social posts, influencer posts and the #GiftLocal hashtag. Our creative was displayed at TD Bank locations across Canada, as well as in a digital and social paid campaign.