In this heart-wrenching campaign, Rachel Tso recounts the day that her three-year-old son was struck and killed by a distracted driver, right before her eyes.

 

The distracted driving campaign came to life as a film, social campaign and comic book.

 

Awards:

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Shoot Online: Top Spot of the Week

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ANDY Gold Award

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ADC Bronze Winner, Social Media

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3x One Show Finalist