Bronco launched their latest Off-Roadeo location in the Smoky Mountains of Tennessee. The location features miles of 4x4 trails, obstacles and a summer camp vibe, built specifically for Bronco owners to come down and up-level their off-roading knowledge.

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I led the launch campaign for the location, concepting and directing five videos for the Bronco Off-Roadeo site, social channels and for Bronco Nation enthusiast group. You can see the videos below.