Films. Brands. Campaigns.
Everything is a story.
A conversation, a pitch, or a campaign. Effective storytelling is the thread that connects you to your audience, driving them to learn more.
I am a [brand] storyteller. I’ve won awards directing feature films, crafting ad campaigns, launching billion $ brands.
Some brands I've worked with
> Our Next Energy
> Travelers Insurance
> Slim Jim
> Adidas
> Mountain Dew
> VICE Media
> Mayo Clinic
> Feature Film
Adidas Confirmed
In 2020, Adidas launched the ultimate content platform and marketplace: Adidas Confirmed. We built a content engine to deliver tailored content to the Adidas community, promoting the Confirmed App and driving over 10 million downloads across 7 markets: Canada, Mexico, Japan, USA, UAE, China, Brazil.
This process focused on developing original content, creative and elevating existing franchises to engage their audience through entertainment, experiences and technology.
Case Study:
Our Next Energy
Founded in 2020, Our Next Energy (ONE) established itself as an important player in the automotive technology and renewable energy space in less than 3 years.
In addition to breakthrough technology, our team crafted an industry-shaping transmedia narrative— told through content, news and design— breaking through the automotive category and into the cultural conversation.
Aries Grid Product Launch
CAMPAIGN
In early 2023, Our Next Energy decided to move into the stationary storage arena, essentially building giant batteries to support solar farms, grid stabilization and zero-emission backup generators to decarbonize the grid.
But there was one tiny problem: we didn't have a name, a design or any product messaging. So we set out to fix that.
Travelers Insurance
BRANDED DOCUMENTARY
In this heart-wrenching campaign, Rachel Tso recounts the day that her three-year-old son was struck and killed by a distracted driver, right before her eyes. The distracted driving campaign came to life as a film, social campaign and comic book.
Since this was just the beginning of the partnership, we needed to fully design the battery platform and vehicle chassis. We went to work, designing a battery that would stand out from the crowd, but also fall in line with BMW’s identity.
After designing the product, we crafted a creative platform ‘rewriting the rules of range’, CGI animations, hero film and digital strategy, promoting the collaboration and breaking down our technology.
The result was great: our creative was featured in Car and Driver, Motortrend, Jalopnik, Fox Business News and more.
Bury Us! A Punk Rock Uprising
FEATURE DOCUMENTARY
This film is a sonic journey through Basque punk rock and the turbulent past that defined its sound, chronicling the rise of the gaztetxe movement.
Winner, Best Director
Los Angeles Documentary Film Festival 2020
Screened internationally at over 10 film festivals.
A 20 FT Slim Jim!
SOCIAL CONTENT
To launch the ‘Long Boi Gang’ Slim Jim product, we created the largest Slim Jim of all time, The Longest Boi. This stunt and interactive campaign took new York City by surprise, and was featured on @subwaycreatures.
In addition to the ‘Longest Boi’ viral stunt, I led creative and production for Slim Jim original content, helping the brand cross the 1MM follower mark on Instagram.
Our Offering
Strategy
Company Messaging
PR & Media Strategy
Brand Strategy
Product Positioning
Content Strategy
Data & Analytics
Creative & Design
Earned Media & PR
Brand Identity
Advertising Campaigns
UI & Web Design
Product Design
Original Content
Content Production
Manifesto Films
Social & Digital Series
Explainer Films
CGI & Animation
Documentary
Experiential & Events
Post-Production
Our Next Energy
BRAND STRATEGY, IDENTITY, CREATIVE
We earned $225 million in free advertising and became a $1.2 billion brand in under 2 years.
To maximize impact, we designed compelling stories and dynamic visual content to generate earned media — creating engaging, shareable, highly visible content campaigns.
Backslash
CONTENT STUDIO
Through a dynamic hybrid of cultural strategy, data, journalism and storytelling, Backslash rebranded the TBWA global agency, positioning them as experts of culture.
Backslash is credited with helping TBWA earn FastCo 2019 & 2020 Most Innovative Agency and AdWeek 2019 and 2020 A-List.