Cadillac came to Monks to launch a social-first campaign announcing NFL star Christian McCaffrey as their newest brand ambassador. 

 

As Creative Director, I led the team in developing the hero film and platform-native Instagram and TikTok extensions, designed to align with the 2025–26 NFL season. 

 

The work not only introduced McCaffrey into the Cadillac world but also drove cultural impact, earning national coverage in People and Esquire that extended the campaign’s reach well beyond owned channels.

 

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